Best Use of Social Media in an Employer Branding Campaign
Categoria va premia campaniile cu impact vizibil pe mai multe canale de social media (likes, shares, comments) si care au avut rezultate in atractia si retentia angajatilor.
Criterii de evaluare categorie:
folosirea continutului pe cat mai multe platforme de comunicare online (Facebook, Instagram, YouTube, TikTok, blog etc.)
design (aspectul general al campaniei in mediul online si adaptarea pentru fiecare platforma de Social Media)
interactivitate (felul in care comunica cu audienta sau ii permite audientei sa interactioneze)
rezultate Social Media (comments, likes, views, shares, engagement etc.)
rezultate in crestere fata de o perioada anterioara in atractia si/sau retentia angajatilor
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