Categoria va premia actiunile sau proiectele de Employer Branding cu adevarat deosebite, care se remarca prin creativitate si rezultate obtinute. Proiectele nominalizate in aceasta categorie nu pot fi repetate si in alte categorii.

Criterii evaluare categorie:

• originalitate (gradul de unicitate, creativitate)
• design (aspectul general al campaniei/proiectului)
• interactivitate (felul in care comunica cu audienta sau ii permite audientei sa interactioneze)
• rezultate vizibilitate (reach, comments, likes, views, shares, engagement etc.)
• rezultate in indicatori de employer branding (atractie, retentie, engagement, etc.)

Nominalizati:

• Collaboration Lab „From Strategy Day Energy to Firm-Wide Collaboration Engine.” (EY Romania & Moldova)
• Doza de amintiri offline (PepsiCo East Balkans)
• EXIQO – THE AI STUDIO FROM RSI (R Systems Computaris Europe SRL)
• Get the Extra Mile in Your Career DeLorean Expo (Sigma Software)
• Grant My Passion (Premier Restaurants Romania)
• I²FA Romania: parcurs international pentru viitorii specialisti ai industriei alimentare (Lactalis Romania)
• Learning together by MindfulParent Community (Banca Comerciala Romana)
• Lion’s Dream 2025 – Festivalul intern al visurilor care merita implinite (Publicis Groupe Romania)
• Next Step @ Michelin (Michelin Romania)
• Premiera filmului ,,Traim viata asa cum e” (Provident)
• Scoala Creatorilor de Viitor (Continental Anvelope Romania)
• Smart & After Hours @ SSC Brasov – Re-Connecting Hybrid Teams through Peer Learning & Social Community (Freudenberg Business Services)
• Spirit of Vodafone Day – Simplify to Amplify with AI (Vodafone Romania)
• UiPath Future Forward Hackathon (UiPath)
• Urmeaza Regina Maria 3.0 (Reteaua de Sanatate Regina Maria)
• When Change Becomes Real – How NN Turned “Make Change Work” From an EVP Message into a Lived Experience (NN)
• Work LikeABosch – From Global to Local (Bosch Romania)
• Z-Brand: System Update (Zitec)